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Arc’teryx Hits the Road with Land Rover

The Land Rover "Journey of Discovery" has raised £1 million for the International Federation of Red Cross and Red Crescent Societies (IFRC). This fifty-day journey from Birmingham to Beijing is a fundraising event to celebrate production of the one-millionth Land Rover Discovery.

John Edwards, Land Rover Global Brand Director said: "Land Rover is delighted to have reached the target £1,000,000 in aid of the IFRC – an organization we have had a relationship with since 1954. The funds raised will be supporting a water and sanitation project in Uganda, which we hope will help over 45,000 beneficiaries and make a substantial difference to the community."

"I was out there myself and found these jackets superb, they are hard-wearing and pack up very small. I also found them very warm in the cold, windy weather, and yet they didn't get too hot either as the sun came out and it got a little warmer."

Taken along on this ambitious overland journey were several Arc'teryx jackets purchased by Land Rover through our Corporate Program. Global Event Leader, Phil Jones, took part in the early stages of the trip; "I was out there myself and found these jackets superb, they are hard-wearing and pack up very small. I also found them very warm in the cold, windy weather, and yet they didn't get too hot either as the sun came out and it got a little warmer."

Thanks to Phil for the kind words, and Land Rover for their fresh-water initiative. You can follow the entire "Journey of Discovery", along with more video reports, on this interactive map.

Land Rover - Journey of Discovery
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