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Arcteryx Announces Partnership with British Mountain Guide Association
As part of their commitment to innovative & timeless product design, Arc’teryx announces a key partnership with the British Mountain Guide Association.
The BMG partnership expands Arc’teryx’s testing program of high performance mountain gear. It signifies the high professional and technical standard Arc’teryx strives for, with alpine products designed to exceed the needs of the most demanding alpinists. Effective 1 June, joint marketing efforts were launched and all BMG Guides will access a special program of support, along with eight aspirant BMG Guides being fully equipped with the highest spec Arc’teryx products, providing valuable product feedback from their work in the world’s most challenging conditions.
The partnership was kicked off with a classic day of alpine climbing at the BMG annual meeting in Leysin, Switzerland on 10th June. Said James Bronson of Arc’teryx; “We at Arc’teryx are excited to join with the BMG to support the progression of mountain culture and mountain pursuits. We look forward to working with these elite BMG Guides to equip them with the gear they need to perform at the high level their profession requires.”
“Whether selecting a mountain guide or your clothing, why settle for less than the very best?” commented Stuart Macdonald, BMG Equipment Officer.
The BMG are among the world’s most highly qualified mountain guides, with members holding the IFMGA Carnet, the highest qualification in the world for mountain guiding. The IFMGA Carnet is also the only UK qualification valid abroad for taking clients climbing and skiing off-piste and on glacial terrain. Now the BMG Guides can feel 100% confident in their apparel.
The select BMG members will be wearing the Alpha SV Jacket, Beta Pants and Alpha SV Gloves. The Alpha SV Jacket, designed for extreme conditions, is Arc’teryx’s most durable waterproof shell made with Gore-Tex® Pro Shell fabrics. The Alpha SV Glove, launched last winter, uses seam-taped 3-layer Gore-Tex® Pro Shell fabric, protected by leather in the finger and palm area. It is widely considered as the most advanced glove on the market. The Beta AR Pants (built with Gore-Tex® Pro Shell), with reinforced high-wear areas, are intended for rugged, back country use.